As CMO, Rob leads global marketing & sales efforts at Chaordix. He also speaks at conferences around the world, evangelizing for the ability of the crowd to enhance & disrupt traditional product innovation and brand marketing processes. Rob’s background and specialty is customer-centric marketing – understanding consumer insights and developing compelling innovation strategies from them. Previously, as partner and co-founder of Concerto Marketing Group, Rob applied his innovative insights and strategic intelligence to effectively position and innovate client brands. His previous experience crosses several categories including: technology, financial services, consumer goods, food, retail, hospitality and environmental sustainability. Rob has developed relationships with world-class clientele and challenger brands such as: Intel, Dell, LG Electronics, Microsoft, Expedia CruiseShipCenters, BusinessObjects (now SAP), First West Credit Union and others. He has been the President of AIM, the Association of Integrated Marketers since 2011 and a member of the Digital Strategy Conference Advisory Board since its inception in 2012. In 2006 Rob was recognized as one of BC’s “Top 40 Under 40″.