Lior Zalmanson is a writer, lecturer and researcher, interested mainly in digital culture and the information society. He is currently a Ph.D. candidate at Recanati Business School of Tel Aviv University. His research interests include social media, pricing of information products, consumer engagement and user generated content. Lior teaches various courses throughout Israel on information and knowledge management, as well as on digital culture and new media. He is the Founder of the Print Screen festival, Israel's digital culture festival which explores themes of digital culture in cinema and audio-visual arts. Furthermore, He is a playwright and a screenwriter whose plays and screenplays have won awards, grants and were produced both in Israel and in Europe.